DNA
Your voice. Its memory.
DeepMedia doesn't just generate content. It generates within the identity and editorial framework you define.
DNA is not a magic prompt. It is an indexed identity.
DNA is the proprietary editorial corpus of a workspace: charter, voice, ethics, positioning. It guides generation, sorts signals and filters what enters memory.
Two organizations can use the same AI model yet produce two different voices. The reason: each has its DNA in the machine. Same tool. Different voice.
What DNA is
Document corpus
Charter, ethics, founding texts, guidelines.
Indexed and retrieved per topic
Semantic RAG: only relevant fragments are injected.
Precedence in generation
Brand DNA wins over style or few-shots.
What DNA is not
Magic
Without a clearly deposited identity, the tool stays more generic.
A replacement for the journalist
It constrains and guides generation. It does not decide for you.
The same for everyone
Each client has its own DNA, specific to its workspace.
The two layers of DNA
Hermès thinks. Aede remembers. DNA stays.
DNA says who you are. Hermès says what you've learned. Aede says how you really write. Together, they ensure the AI doesn't start from scratch.
Hermès
The cognitive layer
Memory of lessons, brief before generation, editorial guardrails.
What it does. Hermès learns from the client's usage. It remembers past criticism, the day's briefing, bias signals. Before each generation, it assembles a cognitive brief and injects it into the prompt — after DNA. It can slow content that violates sourcing rules or the charter.
How it intervenes. On Story, Atomic, Dek, Visual, Frame, Journey, Calendar: a "## Cognitive brief (Hermès)" section is added to the system prompt. On failure, the system continues without it — the newsroom is never blocked.
What it is not. Hermès is not the writer. It does not replace DNA. It is not conscious — it is a computational layer, not a consciousness.
Aede
The craft memory
DNA-aligned texts become exemplars for future writing.
Its role. Aede controls writing style and refines itself with each generation. It captures the gap between first draft and what you actually publish. These exemplars are re-injected as few-shots — but only if they remain faithful to DNA.
How it complements Hermès. Hermès brings judgment and the current context. Aede brings the memory of what has already been well written. DNA sets the line. Hermès watches. Aede writes like you.
Memory gate. A piece is only stored as an exemplar if it passes the DNA alignment threshold. The machine only learns what sounds like home.
DNA = who you are. Hermès = what you've learned. Aede = how you write. Together: an AI that knows the house.
Difference
Why is this not just LLM access?
Large language models are powerful. But alone, they forget, hallucinate and produce a generic voice. DeepMedia frames them.
| DeepMedia | Generic LLM alone | |
|---|---|---|
| Identity | Your DNA is loaded every generation | No identity, generic tone |
| Memory | Hermès retains lessons, Aede keeps good texts | Forgets between sessions |
| Control | Gates, charter, alignment, human validation | No specific guardrails |
| Traceability | Footprint proves the origin of each content | No proof of origin |
| Cost | Fewer iterations, fewer unnecessary calls | Usage billing, unpredictable at scale |
See DNA in action
A demo with your own founding texts and editorial charter.